Digital media is driving change across the entire media landscape. Digital ads, including search, social, and mobile are surpassing traditional television advertising revenue and share of the overall media budget for first time. Those organizations who leverage data-driven insights and analytics to aid creative development, targeting, and message delivery will lead the pack going forward. Rarepath specializes in technology-enabled marketing solutions (MarTech) that enable brands and retailers to engage shoppers through personalized media and promotions delivered across digital and traditional direct-to-consumer platforms.

Digital health companies are forging new ground at the intersection of healthcare and technology, by building and delivering solutions that will make healthcare services better for everyone. New innovation is taking root and tackling issues in hospital administration, provider access, mental health services, diabetes prevention and treatment, and more. Rarepath actively develops, markets, and supports work addressing population health management problems using bio-sensing technologies (e.g. wearables) and big data analytic initiatives.

Eating places, including full-service, fast-food, quick-serve, and other restaurant formats are adopting new technologies and services for consumers who increasingly value convenience. Home delivery, digital payments, loyalty programs, and online ordering are becoming more prevalent, attempting to satisfy customers and compete in today’s competitive market. Newer alternatives such as subscription meal services and pre-packaged meal solutions in grocery stores are disrupting the industry, along with demographic trends. Rarepath supports restaurant owners through the development and delivery of technology-enabled solutions to better manage their inventory and staffing requirements, as well as customer activation and service-related needs.

The retail, wholesale, and distribution industry in the United Sates is undergoing massive change. Ecommerce has changed the competitive landscape, driving retail margins down and contributing to thousands of physical store closings. Adaptability, customer knowledge, and redefining the role physical store locations play will be critical elements for improving competitiveness. Rarepath supports retailers by delivering data analytic and promotional marketing services that boost shopper traffic, convert browsers to buyers, and aid in product assortment and marketing mix decisions.

Retail and wholesale consolidation, e-commerce, niche categories, and technology-enabled shopping tools are changing the competitive landscape for manufacturers of consumer goods. The challenge ahead for manufacturers lies in how to adjust product development and marketing strategies to influence and interact with consumers along their shopping journey. The majority of future growth for many brands will come through digital channels, but those companies who will be leaders understand the importance of balancing pure play e-commerce models with click-and-mortar and traditional brick-and-mortar models. Rarepath provides manufacturers with market intelligence, communication tools, and promotional marketing support services that assist in product launch and demand-generation activities.